Introducing the NEW CST RideMigra CM-S1

Over the next weeks, we will launch the new CST RideMigra CM-S1 sport touring motorcycle tyre.

This medium compound tyre offers riders the perfect balance of high-grip sports riding and high-mileage and we expect it to be the new favourite motorcycle tyre for your customers.

Helping you gain sales

As part of this campaign, we will be running the following activities to a consumer audience:

  • Google Search campaigns for each tyre relevant to certain search queries
  • Social media campaigns targeted to relevant audiences for each tyre
  • Redesigned landing pages to encourage consumers to learn more about the tyre
  • Tyre giveaway
  • Dealer event/track day trial

We will also be sharing the results of our digital advertising around halfway through and offering bespoke localised digital marketing to any dealers who are interested.